Built Ford Tough Texas High School Football Player of the Week Program Launches Fourteenth Season
DALLAS, Aug. 13, 2019 – The top high school football stars in Texas are gearing up for another season. There’s no doubt that some of them are future college and professional football standouts. The Built Ford Tough Texas High School Football Player of the Week program has recognized these outstanding athletes since 2006. Entering its fourteenth year, the program has celebrated many future college and professional standouts during their Texas high school careers.
Ford Motor Company is once again asking fans, coaches and media to nominate potential honorees for 2019.
Since 2006, more than 700 outstanding Texas high school athletes have been honored with a Player of the Week trophy from a local Ford dealership. Many of the winners have gone on to collegiate and professional careers. This season, Ford is looking to recognize a similar level of talent, scholarship and community involvement.
During each week of the 2019 regular season, fans, coaches and media are asked to nominate players at PlayeroftheWeek.com, as well as catch up with winners, view video clips of players in action and get the latest program details. Fans will be able to follow the conversation on social media by using #FordPOTW and share the recognition of these outstanding individuals each week.
“High school football is more than just an after-school activity in the Lone Star State, with the power to unite a community in ways no other event can,” said Maria Turner, central market area sales and marketing manager for Ford Motor Company. “At Ford, we realize that Texas is home to arguably the best high school football in the country, and these athletes don’t stop on the field, taking that energy and applying it to bettering their communities and excelling in the classroom. We’re honored to have the Built Ford Tough Texas High School Football Player of the Week as the premier student athlete recognition program in the state. These athletes are Built Ford Tough!”
Additionally, fans can catch all the action on Fox Sports Southwest. The network is again teaming with Ford and Texas Ford dealers to keep up with award winners through its weekly television show. Each week, television crews will travel to communities across Texas, spotlighting players who excel on the field, in the classroom and in their communities. The half-hour Built Ford Tough Texas High School Football Player of the Week program will air on Fridays at 8:00AM, with a re-broadcast at 8:30AM on Saturday.
How the program works
The Built Ford Tough Texas High School Football Player of the Week program recognizes one high school student-athlete in six of the state’s athletic classifications each week of the regular season.
Nominees must excel in three categories:
Individual performance on the field, including significant statistics from that week’s game
Contribution to the team’s success through individual leadership abilities
Performance off the field, including academic success and good community citizenship
At the end of the regular season, Ford and its advisory board will select one student-athlete from the 10 weekly winners to be the Built Ford Tough Texas High School Football Player of the Year in each classification. Following the championship games, honorees will once again be recognized at a banquet.
Ford F-Series: The best-selling truck for 42 years
Ford is the undisputed truck leader in Texas. Ford F-Series sets the standard for full-size pickups with leading payload, towing, interior roominess, strength and reliability. Ford is proud to recognize the Built Ford Tough Texas High School Football Players of the Week.